TikTok is introducing a updated setting that permits them to lessen the volume of AI-created videos appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a widespread release. This shift comes amid a increase in AI content, driven by recent AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this material is considered low-quality AI content, a label for substandard, mass-produced content that is typically nonsensical or dreamlike.
Our research shows that many people enjoy content produced via AI tools, including digital art to informative clips, and we intend to offer the community the option to increase or decrease of that, based on their own choices,” commented a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as artificially created. In total, more than 100 million videos are submitted to the service daily, making AI content a limited portion of its overall inventory.
User Control Features
Viewers will be in a position to limit or boost the level of AI-generated videos they see by accessing the topic control setting in the app and selecting “AI-generated content”. Additional categories that currently be modified under the setting cover current affairs, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies require users to identify “realistic” AI-made content, and it prohibits malicious AI impersonations of public figures or crisis events. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
Additionally, the service will henceforth apply an artificially created watermark to content created with its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This step is aimed to stop users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also launching a $2 million educational fund for specialists and groups to develop learning resources about using AI responsibly. This project will support educational bodies specializing in educating programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over intentions to make redundant a large number of safety staff in Britain. It is set to cut a significant number of roles in its user protection division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but AI can safeguard staff by removing the most graphic content before it has to be seen by people. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
